Identity Pet Nutrition is a pet food brand specializing in human-grade, single-protein, and limited-ingredient wet and gently cooked fresh-frozen diets for dogs and cats.

High-Meat Formulations: Recipes typically feature 95% real meat, poultry, or fish combined with broth, carrots, essential vitamins/minerals, and agar-agar.

Clean-Label & Free-From: Products are free of grains, gluten, potatoes, legumes/peas, GMOs, artificial hormones, antibiotics, and thickeners like guar gum, cassia gum, or xanthan gum

Sourcing: Uses butcher-quality cuts of meat, poultry, and fish (no mechanically separated meats or byproducts) sourced largely from local farms and specialized global regions (such as New Zealand lamb or French rabbit).