Vital Essentials

Pet owners know that their furry friends deserve nothing but the best nutrition. That's why Vital Essentials offers a line of freeze-dried dog food and treats as well as cat food made with only high-quality, raw ingredients. From chicken hearts to beef liver, Vital Essentials ensures that your pet is getting all the essential nutrients they need for a healthy lifestyle. Freeze-drying also locks in the natural flavors and aromas that pets love. These biologically appropriate meals serve as a perfect way to reward your pet while providing them with optimal health and wellness.

Vital Essential's privately-held company, located in Green Bay, Wisconsin, produces high-quality raw frozen and freeze-dried pet food, snacks, and treats. Vital Essentials uses only responsibly sourced animal protein, proudly made and packaged in the heartland of the USA. As a pet owner, you have a responsibility. No pressure, but what you feed your dog or cat directly impacts their health and happiness … for a lifetime. If you care (and we know you do), consider a raw diet that can reduce the risk of certain diseases, increase your pet’s lifespan and improve your pet’s quality of life First, Vital Essentials® ingredients are responsibly sourced proteins. Second, the ingredients we DON’T include are as important as what we do. Third, we understand the dietary needs of dogs and cats. From metabolism to biochemistry, each species requires food, snacks, and treats that maximize nutritional value.